The answer to this question depends on a variety of factors, and each company will have different pricing structures. However, a good rule of thumb is to consider how much a content marketing agency charges to handle campaigns in-house, and then multiply that number by 2-3 to determine the approximate cost of outsourcing your link building.
The type of buying links SEO technique you use will also affect the price. For example, PR link building can be very effective for certain industries and keywords but will generally carry a higher cost than other methods. Similarly, high-quality links can be more difficult to obtain than low-quality links.
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Another factor is your industry and competition level. For example, if you’re in an industry that has a stigma attached to it (like payday loans or gambling) it can be difficult to find websites willing to link out to you. However, if you’re in an industry with a lot of potential (like CBD or marijuana) then it may be worth paying more to get quality links.
Finally, the way you go about acquiring your links will also affect the price. For example, paying a freelancer to reach out to webmasters directly is usually more expensive than working with an agency that will handle the sourcing and negotiation for you. However, it can be a very cost-effective way to get the links you need if you’re on a tight budget. Ultimately, you can expect to pay anywhere from $100-$1,500 + per link depending on the quality of the link and your industry.