If you are an SEO consultant or work with a company that does SEO, it’s very likely you have been offered PBN links at one point. Private blog networks were once a legitimate, if unethical shortcut to improving search rankings. However, Google has become much better at spotting these types of link schemes and penalizing websites that use them. Learn more saketwahi.com

The basic idea behind a PBN is to build or buy a group of websites that link to one another in order to improve the rank of a different website. The websites in the network usually are not in the same niche, but they all have high domain authority and have a lot of traffic. The links on the network are then used to link back to the “money site”, which is the site that the owner of the PBN wants to boost in the search rankings.

The Risks of Using PBN Links and How to Mitigate Them

Unfortunately, these types of schemes are very easy to spot and often result in major penalties from Google that can severely damage a website’s ranking and traffic. As a result, most professional SEOs avoid using them and discourage their clients from doing so as well.

That being said, there are still some black-hat SEO sellers that will offer their services to business owners that do not understand the risk involved in buying pbn links. These individuals may use fancy jargon like “footprints” to convince business owners that the links they are offering will not cause them to be penalized by Google.